Things to Consider Before Getting Your Company’s Logo Designed by a Brand Design Agency

Do you remember, in childhood we used to play a game of identifying the name of the company or company trademarks just by having a look at their logos? It was really a fun game because many times we used to tell the name of the big companies instantly with just a glimpse at their logos, unlike some logos which used to seem non-existent to us. Well, this is the strategy behind creating a trademark logo!

If a logo is designed and marketed strategically, it can have the traction to multiply the purchasing power of a customer. Take a look at some of the most iconic logos like Nike, Apple, Louis Vuitton and other gigantic company’s logos. They are not into heavy advertising of their products yet sales are higher. This is because most of the sales are driven due to their logos. Let’s talk about some of the things to consider before getting your company’s logo designed:

  • Type of a Logo Matters
    You would have noticed that most of the companies use single colored logos whereas some use letters to make their logo. Let’s discuss the different types of logos:
  • Wordmarks
    These logos are often freestanding words which do not need any decoration. They are independent as they are made with single color, structure and size. Examples: CNN, Facebook, IBM, etc.
  • Letterform
    Letterform logos are similar to wordmarks instead of the fact that they are made using ascenders and descenders. Also, there is a difference in height of uppercase and lowercase letters. Examples: HP, Godrej, DC, etc.
  • Abstract
    When a logo is not related to the brand, motto or the background, it is called abstract. These logos are just graphic textures or images.
  • Pictoral
    Some of the companies like Twitter and Starbucks have smartly used pictoral logos and are doing great in their fields. When any image is depicting the brand that resembles metaphorical objects, those are Pictoral logos.
  • Color of a Logo
    There is a scientific angle in choosing the color of your logo. You would have seen logos of different colors of renowned companies. Every color has a psychological impact on human brain which makes it attractive. For instance, yellow color depicts freshness, energetic and happy due to which it can be used for health services. The red color represents bold, youthfulness and high intensity which is well-matched for products like Red-Bull or Pepsi
  • Logo Font
    Similar to the color of a logo, font selection is equally important as it has an impact on the mindsets of people. Keeping this in mind, you should choose the font of your logo wisely. For example, if you are running an IT or legal company, the logo should consist of bold, sturdy and firm fonts. On the other hand, if you own a chocolate manufacturing company, the choice of cursive and stylish font will be more beneficial as it will depict childishness and naughtiness in your product.

By now you know how the design, color, font and even type can affect your business. So, hire a top-class brand design agency to create the right logo for your company.

Alpha Design Agency, is an award winning digital and branding agency which offers graphic design, creative and brand design agency, visual communication services that can help your brand become recognizable.

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Network Marketing Do’s And Don’ts For Anyone And Everyone

Internet marketing is a unique success that just keeps getting better and growing. Your business can use internet marketing to grow as well. You can increase traffic and interest in your business with the world wide web. This article can help you understand the possibilities and find one that can work for you.

Don’t waste your precious time on prospective team members you don’t know anything about. Have your team members talk to the applicant to determine whether he is a good candidate for your organization or not. Spend time with the applicants your pre-screening team approves so you can focus most of your time on your business.

Be honest with yourself about the time involved in network marketing before deciding if it is the right thing for you. There is a serious time commitment involved and you will have to give up doing some things that you enjoy, as you get your business off the ground. If you aren’t willing to give up your weekly poker game for a while, this may not be the career for you.

After you have had some success with network marketing and have built up your network to a relatively large size, you should host events to share your experiences with newer members of your network. Your experiences can provide the newer members with strategies they may not have thought of, and also help in avoiding mistakes that you might have made along the way. Once you have had a large amount of success, you can then consider the possibility of hosting paid training sessions for the entire network.

One of the benefits of being involved in the network marketing industry is that you do not have to limit yourself to any singular business or program! Once you have gained enough experience from your first network marketing program and have grown your network to an extent where it is profitable, you do not have to continue to limit yourself to that network. You can expand to other network marketing programs and even bring parts of your previous network with you.

Looking professional will allow you, as a network marketer, to seem like an expert and draw in new people. The key to successful network marketing is signing people up who are quality workers – they will draw in more people, creating a downline, which makes you a profit. If you want to draw people in, make them believe you are the king of your market.

There’s an old adage that says each one teach one. This is something you need to practice as a network marketer. After you’ve learned the ropes and understand how to work the system to profit, you need to teach someone else to do the same. Take someone under your wing and show them how to effectively market.

As has been noted, the internet is a unique success story in the advertising world. It continues to grow and shows unlimited potential to businesses and people around the world. By bringing businesses and customers together, it has changed how business is done. By adopting the pointers in this article you can become part of that success.

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How to Raise Funds Using Crowdfunding Sites

To be able to give back and help people who are in need is one of the best things that you can ever do in your life. If you have the time and the resources, you should do your best to do some good and donate to charitable institutions. If you do not have the funds one of the best ways to raise them is to use crowdfunding or crowdsourcing sites.

New Term

Crowdfunding is no longer a new term. People have been using it for a long time now and it has grown in popularity ever since the increase of people’s use of the internet. Through these crowdsourcing sites, people from around the world can connect with other people and ask them to help fund their causes.

Help Your Charity

To use these sites to help fund your charity, the most important thing you need to do is to create compelling content. This type of content does not have to move people to tears with an extremely sad story. Rather it should be able to stir some compassion from anyone who reads it. When compassion is triggered, people become more amenable to donating funds for your cause.

Content

Your content should have the right mix of text and pictures that will captivate and compel the audience enough to make a contribution to your cause. If you are planning on raising funds for people who have been struck by a devastating calamity, you should include pictures of homes that have been destroyed and people who have been displaced from their homes. Do not go too far and post pictures of dead bodies lying on the ground. These can sometimes make a person feel uncomfortable instead of feeling compassionate.

Your content should detail the reasons why you are raising funds through the crowdfunding site. It should include your plans and how you intend to use the money that you have raised. This gives people an idea as to where their contributions would go.

Incentives

Offer a nice inexpensive incentive to convince people to make a contribution. Some people would give a token or a product that is symbolic of the cause. Keychains are among the most common giveaways given for every donation made.

Questions

Answer queries and concerns about your fundraising campaign. People will want to know what the cause is and why you need funding for it. Naturally, they would ask you questions about the campaign. You should be ready to answer all kinds of questions as people will surely be sending them in.

Promotion

Lastly, you should try to find a way to promote your fundraising campaign. Back in the day when people were not so addicted to the internet, in order to promote something, people would need to pay huge amounts of money just to advertise on print and on TV ads. They also did not have a wide range of viewing gadgets that people enjoy today. There are no such things as online followers, retweets and regrams, and sharing of content.

Easier

Nowadays, it is easier than ever to reach out to more people and spread the reasons for your cause. Use social media, tap media influencers, and get word out there about your fund raising campaign. Do not forget to tell your audience where and how they can donate. Campaigns for raising funds are definitely more effective with the use of sites that have a wide reach like crowdsourcing sites.

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How To Be Massively Successful In Your Network Marketing Business

Starting a network marketing business is no easy task. It requires dedication, long hours, and a lot of groundwork. The money will not start flowing in tomorrow. However you can become a success at with the right skills and the right plans. In this article, we’ll introduce you to some ideas that will help you succeed.

One of the best ways to succeed in network marketing is to emulate what the most successful members of your upline organization are doing. There is no need to reinvent the wheel. Instead, study the techniques of the leaders of your upline, and then implement those same techniques. Following proven leaders can help you find success more quickly than trying to figure it all out on your own.

Don’t give away all your secrets, yet. Your network marketing materials should entice the reader into wanting to know more and taking the next step to seek out the information you provide on your website. If someone takes the time to visit your site, they’re showing they have the drive to actually be a part of your business.

No business is going to run like a well-oiled machine when you first start out, but you should take note of your network marketing tactics to ensure that you’re streamlining the process as you go along. The further you push ahead in your business, the easier things will be to keep organized and running efficiently.

Picking your spots in network marketing is incredibly important. You won’t be able to pitch a product to just anyone. Make sure you’re sticking with a niche market and always advertising to those people more likely to join your network. Remember, there’s something in it for them too, so make sure they know it.

To make sure you get the most out of the time you spend network marketing, look at how much income the various activities you do produce. If you spend a lot of time on social media, but aren’t seeing much profit from that, it’s better to focus your energies elsewhere. Try to complete your most profitable activities first thing in the morning.

Take your network marketing online. Many people are not setting up an online marketing system, and this is hurting them badly. An easy way to set your business apart from others is to jump into the online world, where you can (with a little hard work) generate more leads than you know what to do with.

Avoid using network marketing jargon when you’re speaking to a prospective client. There are many phrases that are commonly used within network marketing circles that will not be understood by people who do not work in such a circle. Explain terms if you must use them, but be careful not to talk down to clients.

Running a successful networking marketing business is within your grasp if you are ready to put in the time. What we’ve covered here is just the start of what you can learn. Keep refining your system and working with your base, and never stop trying to learn more about your business.

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Facebook for Business: Futile or Beneficial?

Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?

I fear many of you are thinking the latter and feel pretty defeated over the lack of results you’re getting there.

Trying to build brand awareness and get solid leads from Facebook can be a frustrating experience. And honestly, without a proper strategy in place, you could very well be wasting your time.

But before you give up on this highly effective marketing channel all together, consider these recent Facebook stats:

  1. Across the globe, Facebook is the top social network for membership with an 84% share. This means your business is missing out on a large potential for brand exposure if not actively involved on Facebook.
  2. 79% of all Internet users worldwide use Facebook with 68% of those being adults in the U.S. Moreover, it is estimated there will be 169.2 million Facebook users in the U.S. by 2018.
  3. There are 1.79 billion monthly active users worldwide on the Facebook platform with 1.18 billion people using it on a daily basis. That’s billion. Think about the potential your business has in getting in front of just a fraction of that.
  4. 50% of 18-24 year-olds immediately log into Facebook when they wake up. If your target market is this age group, you now know the best time to be posting!
  5. Nearly 30% of users are aged 25-35, which is the most common demographic. This creates a great opportunity for you to get in front of this prime target audience and expand your brand reach more than any other marketing method can accomplish without having to pay multiple thousands of dollars to do so.
  6. The average time a user spends on Facebook each day is 20+ minutes. This is plenty of time to get your value-rich content in front of them!
  7. There’s an average of over 8 billion video views on Facebook every day. This is why incorporating video into your social media strategy can be very beneficial.

Yes, Facebook is a very crowded space where it has become increasingly challenging to get your voice heard. But there is hope!With the use of offering high-quality content through content marketing inititiatives, consistent posting, Facebook Ads and taking advantage of Facebook’s live video, your business can reap many rewards.

Where Do You Go From Here?
There are lots of ways to get better results from your Facebook efforts but here’s a short list that can get you started in the right direction:

  • Thoroughly understand who your ideal target market is so you know what kind of posts will appeal to them.
  • Start a content marketing plan stemming from your blog and begin sharing that blog content to all of your social media platforms.
  • Use a social media scheduling platform like Hootsuiteto better organize your time.
  • Create value-driven pieces of content (text, images and video) and consistently post them to your page.
  • Ensure your business page is looking professional to match your brand design as well as fully filled out with a proper description and URL back to your website so your followers know exactly what you do.
  • Add a call to action on your business page that will prompt followers to go to the next level with your business.
  • Get actively involved on Facebook both from your personal profile and your business page by liking, commenting and sharing other people’s posts, pages and groups.
  • Hire a social media professional who understands Facebook advertising to strategically place promotional ads (as opposed to trying to do this yourself where you are bound to not get the same results and pay a lot more money too.)

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

If you are looking for a more hands-on, step-by-step approach to learning more about Facebook and online marketing in general, I invite you to join Social Blast: eMarketing for Entrepreneurs, my monthly membership program that teaches you not only what to do, but how to do it and why you should be doing it.

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How To Begin An Internet Business

Lately I’m getting good buddies and relatives asking me how to begin an internet business. It isn’t brain surgery, but it isn’t easy maths too.

Beginning an internet business is really just like beginning a physical business, with the exception that the price is a lot lower and thus may be the risk.

When I state it’s pretty very similar like a physical business, I additionally mean you need to be entrepreneurial, so that you can ‘smell’ the requirements inside a market and to possess a vision. Are entrepreneurs born or breed? I do not know. Things I believe is, if you feel you are, you are.

So, if you’re entrepreneurial and wish to learn to start an internet business, read on…

Step One: Never reinvent the wheel

Trust me. The majority of the smart and innovative ideas you are able to consider happen to be made by another person online, in some way. If you feel you’ve a distinctive internet business idea, it simply implies that you’ve dirty enough research.

So, for those who have any internet business idea, the very first factor you must do is the mind to Google and type in certain keywords associated with your company idea. Completely take a look at all of the top websites that offer similar service or product. What this means is you might want to check out their goods Or solutions and discover their benefits and drawbacks.

Next, you need to evaluate individuals benefits and drawbacks and come forth with a much better idea.

Remember, the task of the entrepreneur isn’t to invent things. His job would be to seek proven businesses, enhance individuals ideas and obtain a bit of the cake from the market, preferably a larger piece.

Step Two: Consider the marketing system

Most newbie entrepreneurs get one problem. They spend over our limits time attempting to perfect their goods.

Getting a great method is important. But in addition to this important may be the marketing system.

With no good marketing system, regardless of how good your products is, it’s likely to be challenging for your web business to develop.

It doesn’t matter what you sell, your marketing system should answer 3 important questions:

– Just how can the machine attract and capture a summary of potential users and/or customers?

– How will you result in the system viral, so that users will refer more users?

– How you can convert prospects into customers?

Step Three: Work

When the idea is created and also the marketing product is well-considered, the final key to start an internet business would be to work.

This is actually the overwhelming part because there are plenty of items to be achieved, yet you are able to only move a measure at any given time.

First you need to build the web site. You can purchase a ready script if it is available, make use of the free MYOB script or obtain a freelancer to build up the web site for you personally, either on your own or by modifying existing scripts.

Once the web site is ready, you need to advertise it and promoting it. And that’s just the beginning…

That’s how to begin an internet business. After it’s began, to keep it’s also. However if you simply begin around the right feet, things will always be simpler later on.

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Facebook for Business: Futile or Beneficial?

Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?

I fear many of you are thinking the latter and feel pretty defeated over the lack of results you’re getting there.

Trying to build brand awareness and get solid leads from Facebook can be a frustrating experience. And honestly, without a proper strategy in place, you could very well be wasting your time.

But before you give up on this highly effective marketing channel all together, consider these recent Facebook stats:

  1. Across the globe, Facebook is the top social network for membership with an 84% share. This means your business is missing out on a large potential for brand exposure if not actively involved on Facebook.
  2. 79% of all Internet users worldwide use Facebook with 68% of those being adults in the U.S. Moreover, it is estimated there will be 169.2 million Facebook users in the U.S. by 2018.
  3. There are 1.79 billion monthly active users worldwide on the Facebook platform with 1.18 billion people using it on a daily basis. That’s billion. Think about the potential your business has in getting in front of just a fraction of that.
  4. 50% of 18-24 year-olds immediately log into Facebook when they wake up. If your target market is this age group, you now know the best time to be posting!
  5. Nearly 30% of users are aged 25-35, which is the most common demographic. This creates a great opportunity for you to get in front of this prime target audience and expand your brand reach more than any other marketing method can accomplish without having to pay multiple thousands of dollars to do so.
  6. The average time a user spends on Facebook each day is 20+ minutes. This is plenty of time to get your value-rich content in front of them!
  7. There’s an average of over 8 billion video views on Facebook every day. This is why incorporating video into your social media strategy can be very beneficial.

Yes, Facebook is a very crowded space where it has become increasingly challenging to get your voice heard. But there is hope!With the use of offering high-quality content through content marketing inititiatives, consistent posting, Facebook Ads and taking advantage of Facebook’s live video, your business can reap many rewards.

Where Do You Go From Here?
There are lots of ways to get better results from your Facebook efforts but here’s a short list that can get you started in the right direction:

  • Thoroughly understand who your ideal target market is so you know what kind of posts will appeal to them.
  • Start a content marketing plan stemming from your blog and begin sharing that blog content to all of your social media platforms.
  • Use a social media scheduling platform like Hootsuiteto better organize your time.
  • Create value-driven pieces of content (text, images and video) and consistently post them to your page.
  • Ensure your business page is looking professional to match your brand design as well as fully filled out with a proper description and URL back to your website so your followers know exactly what you do.
  • Add a call to action on your business page that will prompt followers to go to the next level with your business.
  • Get actively involved on Facebook both from your personal profile and your business page by liking, commenting and sharing other people’s posts, pages and groups.
  • Hire a social media professional who understands Facebook advertising to strategically place promotional ads (as opposed to trying to do this yourself where you are bound to not get the same results and pay a lot more money too.)

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

If you are looking for a more hands-on, step-by-step approach to learning more about Facebook and online marketing in general, I invite you to join Social Blast: eMarketing for Entrepreneurs, my monthly membership program that teaches you not only what to do, but how to do it and why you should be doing it.

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Objectives & Strategy in Advertising

Things to know before embarking

First, we need to consider some considerations… then we’ll get to the objectives.

What is advertising?

Without looking in the dictionary, let’s cook up a definition. Here goes: “There’s this entity — the promoter. He, she, or it wants to communicate a message in order to achieve something. The word advertising covers this whole matter.”

Put everything through the wringer

You may have read, in this guide’s section titled, “History of past campaigns,” that when you’re pursuing sellable facts, you should disregard the small points. Forget that stupidity. Instead, leave no stone unturned. Consider the product from every angle. For example, fill in these blanks:

This product is a ____. Its purpose is to ____. The person who needs it is a ____. The product helps him by ____. It ends an ordeal with ____. The prospects should care because ____.

When you’re marketing a product, every part of it is “the potential Eureka,” because something you didn’t assess might jump out at you.

“Um… about those strict orders you gave me?”

You won’t lead your company to the goals by following every smart person’s advice. You’ll probably find their directives don’t match. Follow them all and you’ll only run around in circles, water down your ad, bark up the wrong tree, or some other metaphor. Rather, let their advices (new word) enhance and modify your judgment.

Scatter

If you try to take in the whole project in one sitting, it will be too overwhelming and you’ll avoid the assignment. So, take it a piece at a time. When you come up with a solution in one sub-area, it will help you in some of the others.

Getting to the objectives

What are the goals for this ad, anyway? Here are some questions that can help you find the answers.

Questions about you…

* Why are you advertising?
* What kind of results do you want?

Questions about the ad…

* What is this ad trying to do?
* What are the priorities for it?
* What is it trying to say?
* What kind of tree would it be?

Questions about the audience

* What are we asking the audience to believe?
* How do you want the audience to be changed after seeing the ad?
* What is the audience supposed to come away with?

Making notable progress over time

When asked to predict how well your campaign will perform, say this: “I know our organization wants a complete turnaround in a matter of weeks, but this is like an exercise program. We’re going to make notable progress over time. That’s a more realistic goal.”

Don’t have too many goals for an ad

You’ve already been given many objectives for one little ad. Like these:

* “Get lots of responses”
* “Say our product the most convenient”
* “Improve our company image”
* “Introduce a new feature”
* “Respond to a competitor’s bogus claim”

Coworker Cram Jammitz says, “You need to add another objective, and this is critical. We need to emphasize that ours is the most durable. Don’t you think it’s necessary to say this?”

That’s a trick question. The answer is: It’s time to reexamine what this ad is supposed to do, because it’s too full of objectives already. Some points need to go into other places, like the direct mail piece.

Satisfying the criteria

You come up with a superexcellent concept, and you fall in love with it immediately. For example, you write this headline: “Are your records stored in Uranus?” Then you realize it has a fatal shortcoming.

The mistake is to go forward with the flawed ad and hope nobody will notice or care. Most often, the defection will grow, and it will damage the campaign. The idea wasn’t worth all those troubles. Change “Uranus” to “Mars” now — before it becomes something you don’t want.

Face it: You’re selling!

One way or another, you have to sell to people. Enjoy it.

Don’t believe a successful copywriter who says, “I don’t know, I don’t try to sell anything. I lie in my garden and make little sketches of the gooseberries, and the words flow out.”

Correction: He is selling, because he is successful. It’s just that he knows how to slice the “Aw shucks” baloney and make it his self-package.

Watch the most “sincere” politicians and you’ll see the same mechanics in motion. The winners sell almost all the time. The top-top winners act as if they aren’t selling… when of course they are.

You don’t just create ads, you create responses

Here’s some cold water in the face: If you produce ads, you’re an expense. And expenses get cut. If you produce results, you’re a revenue source. And you don’t get cut. Hopefully.

Strategy

It’s it

Strategy is figuring out what you’re going to do. And as the copywriter, developing the right strategy is the most necessary work you’ll perform.

“Come on!” someone declares. “Choosing which direction to go is more important than creating content?”

Yes, because your copy is an implementation of your strategy. If your strategy is good but your creative is inferior, you’ll probably succeed. However, if your creative is good but your strategy is inferior, you’ll probably fail.

Also, your strategizing never stops, even when you’re deciding how to arrange your final copy blocks. So, wherever you are in the process, understand that you can’t be a la-la copywriter who lets everyone else handle the strategy. You have to think… and think… all the way through.

Building the framework

The framework is at the core of your strategy. It’s a simple structure your whole team should agree to before going forward. It consists of five parts, and it forms the basic basicnesses of your campaign. Here they are:

Product: What you are advertising.
Prospect: The best person to attract.
Problem: The best dilemma you can solve for the prospect.
Competition: What you can’t say because competitors say it.
Appeal: “This product gets past the competition and helps this prospect solve this problem.”

We’ll learn about these parts starting in a few pages, but there’s some other stuff first. Afterwards, you’ll assemble a phenomenal framework.

No planning is wrong…

… and over-planning is wrong. It’s foolish to throw ads out there without putting lots of thought behind them. However, it’s also bad to waste valuable months erecting a giant plan that collapses under its own weight. You need to strike a balance. Immediately.

Out with the old

Some of the smart old methods have to be tossed away. For example, the old way is to put an ad through 15 revisions before putting it out there. Please reconsider doing this, because we’re in the digital communication world. It’s better to get the ad out there in 21 days, generate responses, and keep improving everything. Three points:

This is what your smartest competitors are doing.

Minor improvements probably won’t increase the response.

You can’t say, “I took the normal amount of time to create this ad,” when the feeling is, “We’re in the digital age. You can get a great ad done in a very short time.”

Be zippy

Here is the familiar (slow) game plan for resultful advertising:

The product gains awareness in the market…
… then the prospects begin thinking favorably about it…
… and the prospects respond.

This plan makes sense on paper, but it usually falls apart in the real world. It takes too long to get responses, and the advertiser runs out of money, time, and patience.

Here is the less familiar (speedy) way: Do everything at once. In one ad, tell prospects why they should be aware of the product, why they should use it, and why they should respond now. As a result, many prospects should reply now. A respondent will say afterwards, “I never heard of that product before. I still can’t remember the name. But I contacted them, and they’re sending me a sample.”

The point: You don’t have the funds or time to build awareness first. So, take the big leap and get responses now. The person who buys your product will be aware of you, and — given your circumstances — this is enough.

The vacuum

The vacuum is a place someone puts himself in when he can’t see the realities of the…

* Audience’s needs. “Vac, few people are going to accept this.”
* Competitive situation. “Vac, our product is getting killed out there!”
* Product’s limitations. “Vac, face it: Ours is slower.”

Vac needs to get out in the world and see that he is not the market’s dictator. He is another servant to it.

Product

Introduction to the product

Now we’re getting to the bottom of everything, because that’s where the product is. Most of what you’re going to do depends on the kind of product or service you have. For example, if you’re advertising for a jewelry store, don’t show jewelry thieves.

It’s impossible to know what product you have, so this guide spends little time in this vital area. Instead, let’s overdo it and say, “Wow, it’s necessary for you to know everything about the product.” And, “Boy, it’s invaluable to study the product.”

What is this product supposed to do?

You’re reading about the product. Ask yourself, “What is this product supposed to do?” Don’t settle on easy answers. Get creative.

Let’s say you’re advertising a bucket. “Yes, it holds water,” you think. “And water saves lives.” Now it’s more than a bucket. It’s something that saves lives.

Note: This kind of thinking is a basic fundamental foundation in advertising — and a core to it.

Are you convinced?

Would you buy your product? No copping out with, “Since the product isn’t meant for me, of course I wouldn’t.” You must answer. Would you buy your product?

If yes, why? Use your answer to help construct your ad message.

If no, what is holding you back? This could lead to soul searching about the value of the product.

Hopefully: Your product is developed to the point you can say, “Of course people will choose it, because it’s a lot better.”

Regarding price

We’re going to look at price two ways:

* Investing (details are coming right up): You are convincing the prospects they are getting a strong Return on Investment, so the product doesn’t cost them anything. It saves and earns them money.
* Paying (starts aways down in this text): You’re stating that the product does indeed cost money.

Investing

Demonstrate to the audience that they aren’t spending money to get your product. They are receiving a major solution to a major problem, and more solutions to other problems. Therefore, your product is saving them in dozens of ways. They even generate income from it.

Try not to talk about how the audience is parting with dollars, because that isn’t the whole story. Talk about ways your product saves them money. Tell them it can help them make more money. Show them the time and effort they will save translates into dollars for them.

Two side points:

Promoting investment doesn’t fit every situation. For example, it probably won’t sell a cup of coffee.

Often, you do need to talk cost. For example, “It’s 20% less price than our nearest competitor. And it’s an excellent investment.”

However, you should always consider shifting the message to saving/earning, partly because it could help your audience justify the purchase.

3XROI

Before you advertise, you must reach a three-time Return on Investment (3XROI) with your product. That is, if someone spends $10 to own your product, he gets at least $30 back. To accomplish this, list what your prospects receive in return for their money. Factor in the value from increased productivity, saved time, reduced effort, and improved multi-tasking. Following are some selling points you can give to the prospects:

* Time: You’ll save hours and days. You can invest that time more productively.
* Money earned: The product helps you make more money.
* Future spending: You’ll need to buy less — next week and next year.
* Appearance: This is one sharp product, and looks can make all the difference in your job, relationships, etc.
* Effort: The struggle is over. You’re no longer bogged down.

Once you’ve tallied a 3XROI from the product, go forth and advertise! You’ll have so much eye-opening stuff, you won’t be able to fit it all in.

Tying ROI to product features

ROI alone can’t form a convincing ad, because the prospects need to know what the product does for them. So, tie features and ROI together. For example: “It works instantly, and that saves you valuable time.” Works instantly is the feature, and saves valuable time is the ROI.

Also, ROI won’t turn the trick for some low-cost and negligible purchases. If you sell thumbtacks, don’t try to convince the prospects they will get an ROI from them. However, you should still think about the ROI, because it will lead you to consider new benefits.

Basic objective: Give people lots in return for the money they pay… and lots more than the competition offers.

Paying

Fess up

It’s wonderful to talk about investment, but don’t be evasive about price. Your prospects have been advertised to hundreds of thousands of times, and they want to know what the product costs.

Do you put the price into the ad? Here is a cop out answer: Advertisers in your industry segment have probably already made this decision, because — by tradition — they either talk price or they don’t. Think twice before breaking with long-held practices.

“It costs much less… when you see what you’re getting”

If your product costs more, turn the whole matter on its head. Show the audience how your product is the better value. For example: “We give you a five-year guarantee — something the competition is afraid to offer.” There should be good reasons your product is more expensive, and you should tell them.

Don’t push the general product

It’s a waste of time to tell the restaurant owner why he should buy seafood. Why should he buy your brand of seafood?

Prospect

Goodness gracious — all this effort for one person. (This odd statement will be cleared up later on in the text.)

Going step-by-step to get the prospect

We’re going to talk more about each of the following. Here is the order:

Scope
Choose
Reach
Grab
Pull

Scope

Defining the market

The market is everyone who might buy your product.

You want to know who the market is, and we’ll get to that later on in the text. Right now, we’ll talk about how many people there are in your market.

If a wise source says your total market comprises 100,000 people, the how many question is settled. Now, the question is: What percentage of the 100,000 makes up the active market? This requires a new subsection.

The active market

Most people in the total market (that 100,000) aren’t going to buy your product — at least not this year. So, the active market becomes key. This is everyone who might buy your product now or in the near future.

What percentage of the total market can be considered the active market? That depends on a lot, including the economy, season, and price.

For example, take price. Let’s say you’re selling an expensive product. In our case:

* The total market is 100,000 people.
* The active market is 1% of that total.
* So, there are 1,000 people in the active market.

The point: If you advertise in such a way that you reach all 100,000 people (you won’t be able to — this is an academic discussion), then 1,000 people will have an active interest in responding to your ad.

This doesn’t mean 1,000 people will respond to your ad. It does mean:

* You have to put out a wonderful ad — one that gets many of those 1,000 to reply.
* You want the ad to be so good that plenty of those 99,000 others…
* Wake up
* Instantly turn themselves into active prospects
* Respond to your ad

Getting back to the price issue, if it’s an inexpensive product, the active market might be 5% of the market (not 1%, as we saw with the expensive product).

If all this sounds muddled and inexact, you get the idea. Now, let’s get more confusing and talk about who the market is. The reason: Smart advertising doesn’t speak to the whole market, but one person.

Who is this one person?

The prospect! See, you’re never addressing all the people in your audience. You’re only talking to one person: the prospect. The reason: All that matters is how your message is received, and that is done one person at a time. Case in point: You aren’t reading these words as a multi-headed being, but as an individual. All by yourself.

Side story

Agora Fobia is petrified, because she has never advertised to a million people before. She decides to formalize her style… write stiff copy… make it appropriate for all those people.

Agor should calm herself. If she had read the last section, Ag would know she is only talking to one person: the prospect. The multiplication of that number is inconsequential.

One-on-one communication

Be glad that ad communication is handled one-on-one, because you’re already wonderful at this kind of exchange. Friends always depend on you for help… you’ve given family members smart advice… and less than a month ago, your words improved the spirits of a coworker.

Don’t let a nonexistent thing called The Mass Audience keep you from using your mesmerizing powers of encouragement. In conversation, you can lead a friend to go the right way. Just do it the same way in your advertising.

Semi-relatedly, if the audience is full of VIPs, the informal style could work even better. Two reasons:

It projects confidence. You show you belong there.
It’s more daring. How could you communicate so casually with these powerful readers? You’re doing a high wire act. People innately recognize that, and they enjoy seeing it.

Putting all this another way (one that has been related by many): The prospect is no different from an e-mail companion who has a mess you can solve. You write to your friend in the style you determine, given who that person is — cousin, former manager, childhood friend, etc. You say that you…

* Understand her conundrum
* Have the right solution
* Know a special way to get that solution now (such as a sale)
* Encourage her to try the solution

And that’s about it!

Universalism

How can you select the one prospect? This requires a shift in thinking.

Since our society emphasizes the individual over the group, it’s easy to believe we’re all different. However, it ain’t so. There are enormous masses of people who are — for an advertiser’s purposes — the same. When you’re in a crowd, look around. Are those other people familiar? They’re you! They have the same basic things you do. And, since things are what advertisers sell, the issue is settled.

Advertisements are rife with irony here. You see ads with these messages: “You’re one of a kind! You go your own way.” Yet they’re selling, what — a million of these products? Advertisers speak to what an individual believes, and then they expand it to the masses.

Universalism leads to consistency

How can you see social consistency firsthand? Perhaps you have something that people always get wrong. They always pronounce your last name wrong. They think you’re the younger one, but you’re actually older. That is social consistency, and you can do wonders with it.

For example, if you send a message to 1,000 people and it delivers a 3% response, you can ramp up. Mail that same piece to 15,000 similar people and get, um, probably not a 3% response. It might be 2% or 1%, because things don’t operate that cleanly. However, it’s unlikely you’ll get a 0.01% response, and that’s key. You can score many successes with this range of consistency.

Overall thinking: If you understand the continuity in people, you’ll enjoy a wonderful career in advertising.

Collective consciousness

This is what a market communally feels. To shed more light on this, let’s make you a car dealer (though that will only be noteworthy near the end). You’re on your lunch break. You go into the quick shop, and you hear two people talking about a major rock concert that’s rolling into town. Then you stop at a fast food place and you hear someone else talking about the same concert. You surmise there is a collective consciousness of this concert. That is, a vigorous percentage of the community is talking about it and thinking about it. There is a buzz.

OK, you car dealer: You’re creating a radio commercial, and it starts running this Thursday. You toss out your traditional script and say this: “Everyone’s talking about the concert event of the year. That’s right. This Saturday, my brother Rich will play his electric guitar in our showroom. And we have free admission.”

In sum, you’re playing off the concert — something that has a collective consciousness. You’re redirecting some of the buzz to you.

Know your prospect’s personality

Study what it is and find your own insightful insights. For example, you might say this: “She’s a fickle person. But that means she’ll also be loyal, because she probably won’t find other solutions that satisfy her. We should invest more to get her as a customer, because she’ll stay with us longer.”

Mind of the market

With market behavior, nothing is simple. The prospect can act irrationally. Nostalgically. Territorially. Loyally. Emotionally. You’ll invest a career trying to understand what the prospect wants, and if you can gain more knowledge each year, you’re ahead.

Physical profile

Many like the idea of naming the prospect and writing up a description. For example: “Our prospect is Rhonda, a 38-year-old accountant who lives in a St. Louis suburb. She worries about her five-year-old collie, because… ” This write-up is effective if coworker Nocon Trol is feeling flighty. It helps prevent him from saying, “Let’s advertise to interplanetary beings. There’s an untapped audience.”

Otherwise, whether you need to write a profile depends on what you’re selling. For example, if men and women use your product equally, it doesn’t help to say the prospect is a man. In most cases, your prospect can be The Prospect, a person who could have this or that title, and might be employed in this or that department.

Only one thing is really necessary: Everyone must share the same problem.

When the prospect isn’t just self

Your prospect might act on behalf of someone else. For example, the man becomes sick. His wife does everything she can to resolve his condition. You might advertise to his wife.

Jaded

Few will admit it, but the prospect relies on advertising more than any other source for product knowledge. (Now, that’s power.) However, learning what is out there is wearisome for him. He has to sift through piles of BS, and this has made him as jaded as you are. Maybe more.

So, you have a choice: You can either give him more of the same crud he’ll brush off, or give him something innovative and helpful.

Choose

Journey to the center of the world

Bert says, “Our prospect knows he’s insignificant. He sees himself as the little guy. Let’s begin from there.”

And Bert can end there, too. Because every person is a center, and the world revolves around him or her. Take you, for example. While you put family, friends, and workplace before yourself, on a minute-by-minute basis your life belongs to you — you’re number one. Advertising catches you in those minutes, and smart advertisers direct their messages to you — the center of the universe.

Question: Does your ad put your prospect first, eighth, or 3,792,453,327th?

Get into the prospect’s life

Contemplate everything related to your prospect. What are her likes and dislikes, and hopes and fears? You’re going to find some things that put you in hot pursuit of a concept.

For example, you think: “Our prospect is the kind of lady who puts a holiday wreath on the front grill of her car. Hmm. What can I do with that?”

2-d to 3-d

Some advertisers have superficial views of their potential customers. They say their customers…

* “Drink beer all day”
* “Only care about their golf games”
* “Are single minded. It’s all music at that age”

All this misses the boat. Rather than putting up cardboard cutouts of people, discover the three-dimensional world inside them. Then you’ll connect with them.

A preachy moment

The advertiser should fade from the process if he would not want to have…

* The prospect as a friend
* Dinner in the prospect’s neighborhood

Reasons:

* The advertiser can’t make genuine appeals to the prospect.
* The prospect deserves advertising from someone who respects her. Advertising con artists need to be identified and banished to remote islands.

How hip is your prospect?

That is going to determine how much lingo, humor and irony you can use.

The powerful have less time

If you sat in an airport all day and watched travelers read publications, how many people would tear out ads, or call a phone number in an ad? Probably zero. It shows how hard your ad has to work.

The more decision-making power the prospect has, the less time she has. She is busy with other matters, so don’t tell her everything you want to. Instead, give your choicest points, relate them to solutions she needs, and make a powerful limited-time offer. That’s it! That’s really it.

Seeing how people see

Without looking like a creep, glance at the way other people read magazines. Comm Uter scans the ads with little concern. If the visual or headline doesn’t get him, he moves on to the next page.

However, if an ad does catch his attention, he’ll give it 10 more seconds of his time. Will he continue to be drawn in? It mostly depends on whether the ad’s worker creator tried to make that happen.

The observer

As an advertising person, you should have to have an overwhelming, lifelong interest in what people are doing — what they are carrying, holding, eating, etc. Also, you should want to know what kinds of people they are in relation to what they are doing.

Reach

The Jump-In method

Amazing but true: Inside you is almost everything you need to sell the prospect. This is best shown with the Jump-In method. Here, you keep your own mind, and you hop into the body of your prospect.

For example: Our hopper-inner is Bob. He is advertising lifesaving climbing equipment. Bob thinks, “As a mountain climber, I’d be worried about getting paralyzed. But I wouldn’t be worried about falling and dying, even though that’s what I’m supposed to be addressing. I think I’ll talk about preventing paralysis in the next ad.”

So, with the Jump-In method, you apply your own sensibilities to the prospect’s situation, and you advertise accordingly.

Kant Dewit says, “But my prospect is a 76-year-old grandmother, and I’m not.” So what? You and she have lots in common. Imagine how you’d feel in her position, and you’ll gain access to her mind and world. And this is where you need to be.

Also, you’ll eliminate inconsequentialities in your advertising. Reason: If you wouldn’t care about it, you wouldn’t ask your prospect to care about it. This consolidates your copy — power-packs it.

A happy statement: Use the Jump-In method, and you and the prospect will enjoy from a long and trusting relationship.

Get in line with the prospect’s thinking

If you can say what the prospect is thinking, you’re close to getting a response from him. Because… how can he resist? You’re on his wavelength. You’ve hit the nail on the head. You and he are partners in a single thought.

Tracking with the prospect means you’re not behind him, ahead of him, too far to the left or right, or on his bad side. You’re with him.

Unfortunately, some advertisers cannot act as the prospect does. They want to bring the prospect around to the company’s way of thinking. And this will likely fail.

Who is trying to reach you?

In the last week, did any advertisers really try to reach you, or were they taking comfort saying to themselves, “We’re out here, and we look as good as the other ads.” Don’t take this attitude in your advertising. Reach the prospect.

Insights over benefits

What is commonly known: Smart advertising talks about benefits more than features. What is less known: Smarter advertising talk about insights more than benefits. For examples:

* Good… show a feature: “This car is solidly built.”
* Smart… provide a benefit: “This car saves you from repairs.”
* Smarter… give an insight: “Tired of wasting money on repairs? This car is the answer.”

Insights put you where you need to be:

* Reading the prospect’s mind
* Striking a chord
* Making a connection

When you’re connecting, the prospect trusts you enough (not much, but enough) that you can lead him through the advertisement and to the response zone.

Side note: When you’re on track, you can take the prospect to extreme places. For instance, you say, “That could take a week, and in your business, that’s an eternity.” The prospect thinks, “You can say that again.”

Front and back of mind

If people only did what the fronts of their minds told them to, there would be no donut shops. Therefore, the back of the mind is active. Advertise to it.

Driven by reason or emotion?

That is a key question, because those two choices (reason and emotion) take you in different directions.

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Use These Tips To Get Started With Facebook Marketing Today!

Do you have “market on Facebook” penciled in on your calendar, but never do it because you’re just not sure what to do? If so, you’re in the right place. This article is full of tips to help you launch your marketing campaign successfully so that you can attract the most customers in exchange for your time.

Update your Facebook page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Facebook at least once a day. If your subscribers are not likely to check Facebook very often, share a weekly update to avoid flooding them with too many updates.

Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You’ll need someone to post at least once per day, and then you’ll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?

Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.

Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.

Offer something that is unique when someone “Likes” your Facebook page. People pay attention to a page with a high number of likes. Offer an incentive for new people to like your page, something that others are not getting. A contest is a good idea as is a coupon or discount. Making it lucrative can work well for you.

Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly.

If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.

Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if you’re trying to get a post out quickly. Take the time to make it visually great.

Get out that calendar and pencil in the tips we just went over together. Since you have some specific things to do, you just need to start doing them. Do one of these actions every time you turn on your computer and soon you’ll have more customers than you know what to do with.

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Different Types Of TV Commercials

TV advertising remains a powerful way of promoting one’s business. No wonder, more and more business people want to hire production companies to make encouraging ads for their organization.

When it comes to TV commercials, there are many different types.

TV Commercial Styles

Serious – This puts a serious message across. Oftentimes, this do not include jingles, jolly voices or beds, happy characters, or bright colours. It does not contain anything that is mocking a serious subject.

Humorous – This makes use of comedy in order to create laughter from their audience so they can sell their products. The humour is often used to let the audience remember the commercial.

Factual – This will include many statistics and facts to inform their audience. An example is the ads about the dangers of smoking. Facts are being advertised on TV to shock the viewers so they’ll stop smoking.

Fiction – This puts across something that is usually a character that is not real but only fantasy.

Pastiche – This is a radio style, attempting to mirror a current product. This is often done in a song.

Repetition – The advertisement is being repeated to make the audience remember the message the ad wants to convey.

Simple – This is just basic and uncomplicated. It displays no difficulty. Oftentimes, this is used to put out a clear message without any complications.

Complex – This is a radio add that is complicated and aims to distract the audience from something.

Nostalgic – This refers back to past years, which is quite similar to a trip down memory lane. The main aim of this style is to take the audience through different eras.

Futuristic – This will include anything that is associated with the future. This may include advanced technology or aliens. They make use of a futuristic creature.

Modern – This is a radio commercial with modern aspects that usually include many jingles. Indeed, modern technology allowed video production companies to do this.

Aggressive – This is a style that seems to be angry as evident by high tone of the narrator’s voice or by an angry content. The word “Now” is usually repeated.

Persuasive – This aims to persuade the audience. It includes prices and makes use of words such as “only” so they can efficiently persuade the target audience.

Immediacy – This has a sense of urgency and hurry.

Long-term – This is a radio commercial that can be used for a very long period of time. It does not include limited deals. Oftentimes, this is used to raise brand awareness.

If you are a company owner wanting to invest in commercial TV ads, consider being aware of these different styles.

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